Apparently this company wasn't reaching their target numbers for advertisements so they decided to take it to the outdoors. Introducing the nature blocking ad. Surely they'll get the numbers they were looking for now with all those people who had the nerve to go outside and get off their computers. Don't support a company who is willing to do this. This has crossed a line and unless people refuse to support companies who do this it will continue down this path until we have no nature left unobstructed by billboards because it was too profitable not to put a giant LED screen in the middle of our oceans, forests, and deserts. You won't hike without being told to buy a big gulp or watch an Amazon movie. Children will grow up thinking this is normal and they won't know what it was like to go on a hike or go into nature without being told to give their money to a company so they could grow their wealth. They're willing to do anything make money at your expense. Don't support a company willing to do this to sell more Big-Gulps.